Ukraine's Single Project Pipeline: research-to-public-narrative

The challenge

The Single Project Pipeline is, on paper, dry: a planning tool that determines which Ukrainian reconstruction projects get on the list for international financing. In practice, it is one of the most consequential governance decisions of the recovery — who decides which schools, hospitals, and roads exist on the other side of the war. The communications challenge was to make that consequence legible without losing what is actually technical about the tool.

The approach

A three-publication arc, sequenced as one public conversation: a November 2024 briefing introducing the diagnosis, a March 2025 full report with concrete reform recommendations, and a December 2025 update on whether the recommendations had moved. Each publication paired with a launch package — a podcast episode I hosted and produced, a roundtable at the World Bank Annual Meetings in Washington co-hosted with Open Society Foundations, social explainers, and a five-piece data visualisation built in Flourish.

Key outputs

• Two-publication briefing-then-report sequence (Nov 2024, Mar 2025)
• “Three years on: mapping Ukraine’s recovery” podcast — hosted, produced, and edited end-to-end
• Recovery Financing Roundtable at the World Bank AGM, Washington DC (Oct 2024), co-hosted with OSF
• Five-piece SVG data visualisation of the project pipeline distribution
• December 2025 update briefing on coherent national approach

Pipeline data visualisation

Why this case study

It shows research-led public communications as a planned arc, not a single launch — and how to make a technical instrument readable for non-specialists without simplifying the recommendations themselves.